Press Media resources

Press Kit.

Everything journalists and media need to cover Ply. For press inquiries, reach out to press@plycraft.co.

Company description

Ply is a creator platform for fiber designers — knitting, crochet, weaving, and spinning pattern creators — that pays them from two income streams: 96.5% of every pattern sale, plus 30-50% of the gross profit on every yarn purchase their patterns drive through Yarnhause, Ply's parent company. Founded in 2026, Ply operates across the UK, DACH, US, NL, FR, and ES markets with a three-tier creator model (Indie, Pro, Branded) designed to turn pattern design from a side hustle into a full-time career.

Key facts

Founded: 2026
Parent company: Yarnhause (yarnhause.com)
Markets: UK, DACH (DE/AT/CH), US, NL, FR, ES
Creator tiers: 3 — Indie (free), Pro (unlocks at 5k/mo), Branded (unlocks at 10k/mo)
Pattern revenue split: 96.5% to creators (all tiers)
Yarn GP share: 30% (Indie) / 40% (Pro) / 50% (Branded)
Craft types: Knitting, crochet, weaving, spinning
Exclusivity: Non-exclusive — creators can sell on any platform simultaneously

Brand assets

Logos & media

Ply

Dark mark on light

Ply

Light mark on dark

Full brand asset kit (SVG, PNG, color codes, usage guidelines) available on request. Email press@plycraft.co and we'll send it over.

Media contact

Press inquiries

For interviews, feature stories, data requests, or any media-related questions.

press@plycraft.co

General inquiries

For partnership proposals, creator questions, or anything else.

hello@plycraft.co