Ply
Apply as creator
For fiber creators Vol. 01 — 2026

Make a living
from your craft.

Pattern designers earn pennies on Ravelry. On Ply, you earn from every pattern and every yarn sale your work drives — enough to quit your day job.

Apply as a creator How the economics work →
96.5%
Pattern split
+ 70%
Income uplift
2×
Income streams
Editorial close-up of hands working with hand-dyed yarn
No. 01 / Hands & fiber
Ply — 2026
Knitting·Crochet·Weaving·Spinning· UK·DACH·NL·FR·ES·US· Two income streams·96.5% pattern split·30–50% yarn GP share·Co-branded yarn lines·
The honest truth

Designing patterns is a job that doesn't pay like one.

The reality
A successful indie designer sells 300 patterns a month at €6 each. After Ravelry's cut, that's €1,737 — before they pay for sample yarn, photography, tech editing, and 80+ hours of design work. The math comes out to less than minimum wage.
Our take
We think the people who shape what millions of knitters make should earn like the creators they are. Not a tip jar. A career.

So we built Ply.

The proof

Same designer.
Two platforms.

A working designer at 300 pattern sales a month, modeled on the same baseline. The difference isn't a few extra percent — it's a different job.

The headline
A €1,215/mo raise — without writing a single extra pattern.
Ravelry
€1,737
Ply
€2,952
On Ravelry
Status quo
Pattern sales
300 × €6 = €1,800
Pattern income (96.5%)
€1,737
Yarn revenue share
€0
Total monthly income
€1,737
Verdict: A side hustle.
Ply · Indie tier
On Ply
The new floor
Pattern sales
300 × €6 = €1,800
Pattern income (96.5%)
€1,737
Yarn driven into Yarnhause
~€4,050/mo
Yarn revenue share (30% GP)
+ €1,215
Total monthly income
€2,952
Verdict: The path to full-time.
+70% vs Ravelry

And that's just Indie tier — at 30% yarn share. Pro unlocks 40%. Branded unlocks 50% and your own yarn line.

The career ladder

A career,
in three steps.

Start free. Move up as your work moves yarn. Each rung pays more than the last — including a tier where you run a yarn brand of your own.

Tier 01 i.

Indie

Replace your second job.

Typical income
€500 – €1,500/mo
  • —96.5% of every pattern sale
  • —30% of gross profit on yarn driven
  • —Open to all designers — no application needed
  • —Monthly payouts via Stripe
Start free →
Tier 02 ii.

Pro

Design full-time.

Typical income
€3,000 – €6,000/mo
  • —Everything in Indie, plus:
  • —40% of gross profit on yarn (vs 30%)
  • —Featured placement across Ply
  • —€200/mo co-marketing budget
Unlocks at €5k/mo yarn-driven
Tier 03 iii.

Branded

Build your yarn brand.

Typical income
€8,000 – €20,000+/mo
  • —50% of gross profit on yarn — the highest share in the industry
  • —Your own co-branded yarn line, manufactured by us
  • —We handle dyehouse, inventory, fulfillment
  • —You own your brand, colorways, and design IP
Unlocks at €10k/mo yarn-driven Aim here →
How it works

Three steps. Two paychecks.

  1. 01

    Publish your patterns.

    Keep selling on Ravelry too — we don't lock you in. Import your existing catalog in one click.

  2. 02

    Tag the yarn.

    Every pattern links to the yarns it uses. Knitters click through and check out in two taps.

  3. 03

    Get paid twice.

    Pattern revenue plus a share of every yarn sale your work drives. Paid monthly, audited transparently.

An honest filter

Ply isn't for everyone.

You'll feel at home if…

  • ✓You design patterns regularly and have a following
  • ✓You're tired of pattern sales being a tip jar
  • ✓You want creator-economy income, not hobbyist income
  • ✓You're ready to be paid like a professional

This isn't for…

  • ×Designers who only release one pattern a year
  • ×Anyone looking for a free hosting platform with no commerce
  • ×Yarn brands trying to advertise (we'll have an ad product later)
Founding cohort

Trusted by 142 independent designers across the UK, DACH, US, NL, FR & ES.

Anna Strick
Berlin · Knit
Maud Studio
Amsterdam · Crochet
Knit Atelier
London · Knit
Sofie Larsson
Stockholm · Spin
Marisol Vega
Madrid · Weave
Hannah Bauer
Munich · Knit
FAQ

Questions, answered.

Plain answers to the things designers ask us most. If something isn't here, write to hello@plycraft.co — a real person reads everything.
Can I keep my Ravelry shop?
Yes. Ply is non-exclusive on patterns. Most creators sell on both — and the yarn share you earn through Ply is incremental income on top of whatever Ravelry already pays you.
When do I get paid?
Monthly via Stripe Connect. KYC handled by Stripe; your first payout lands within 30 days of your first sale.
What happens if I leave?
Patterns revert to you immediately — you can take everything off the platform with one click. Branded private-label lines have a 6-month off-ramp so we can fulfill any inventory already in motion.
Who owns my brand?
You do. We handle manufacturing; you own the brand name, colorways, design IP, and customer relationship. If you leave, your brand leaves with you.
Where do you ship yarn?
UK, DACH (DE/AT/CH), Netherlands, France, Spain, and the United States. More regions through 2026.
Why are you doing this?
Because the people who shape what millions of knitters make deserve to earn like the creators they are. Ply is built by Yarnhause — a yarn brand that thinks the supply chain should pay creators properly.
Founding cohort — applications open

Stop charging €6 for a hobby.
Start running a business.

Applications open now. We're onboarding our founding 50 creators through summer 2026.

No CV. No portfolio review. Just a few questions about your work.